I launched this blog on the 2nd of May with a completely new Pinterest account. I had signed up for the account a few months before but I was not using it until May 2, 2020.
This post may contain affiliate links. Check out our full affiliate disclosure here
When I started, I had no Pinterest strategy whatsoever. I knew that bloggers were driving traffic from Pinterest but I didn’t know how. So, I read up some few articles and watched a few YouTube channels and implemented some of the ideas. Within 2 weeks I saw a massive change on my account and blog and I’m here to share the tactics.
On the day I started with the account, I took a screenshot of my Pinterest analytics and they were as follows;
Monthly viewers: 100
As the data shows, I was almost starting at zero with all the stats.
Here below is the screenshot: 2nd May 2020
I had 2 pins I had made for one article I had on the blog that had a few clicks and saves, about 10 or so.
As of May 15th, 2020, my Pinterest analytics were as follows
Impressions: 170, 000
Audience: 150, 000
Monthly Viewers: 150, 000
I have also had several clicks to my blog and saves and my account now stands at 1,083 clicks on my pins and 636 saves.
Here are the screenshots:
*I will soon be writing be writing a blog post of how many page views I have gotten on my blog from Pinterest.
Strategies I am using to grow my Pinterest account
Pinterest Keyword Research
Pinterest like Google is a search engine. When you go to search for something on Google, you type in certain keywords to get your results. Pinterest works in a similar way. For example, if you want to find out how to boost your self-confidence, you need to type in “self-confidence” the results that come up are based on the use of that keyword in the page title, description, and actual content on the page.
So if you want to appear in search, and increase your visibility online, then you need to learn how to perform keyword research and how to properly place them.
How to do Pinterest keyword research
Pinterest search bar
You can begin your Pinterest keyword research in the search bar. Type in some simple keywords that describe your blog topics.
If you are a personal development blogger, these keywords could be “personal development”, “self-improvement”, “goal setting”, or “productivity tips”.
Take these keywords and type them in the search bar, and a drop down will come up even before you finish typing. This drop down contains recommendations based on what people typically search on Pinterest. The recommendations you get means they are the terms that are highly searched for and so you should aim for these ones.
You can then click enter on one of them to search for actual keywords. Something like the image below will show up.
These are recommendations to narrow down your keyword based on what people typically search for.
How to use keywords
Now that you’ve got your keywords, what’s next?
You need to know what to do with those keywords and how to place them. Here are the places to add your keywords.
Pinterest profile name and description
How you name your Pinterest profile is very important for keyword ranking. You need to place keywords in there so that you are easily found. On the Pinterest search bar as you type in for keywords, people’s profiles also show up after the drop down of keyword recommendations. If keywords appear in your name, you are likely to rank higher in this search. Take a look at my Pinterest name for example.
Also, remember to add some keywords in your profile description. This really helps.
Your board’s names and descriptions should include important keywords that you reference on your blog.
If, for example, your keyword is self-improvement, one of your board names could be “self-improvement tips”
Naming your boards accurately will help you to appear in a keyword search!
The description of your boards is another opportunity for you to improve your Pinterest SEO and increase your visibility. All of your boards should have a description including at least 3 of your most relevant keywords.
Pinterest pins and descriptions
You also need to add keyword to your pins if you want them to rank high. You can add first of all in the title of your pin, and then in the description.
When it comes to pin keywords, the description is the most important part. You need to find at least 3 good keywords and write a few sentences in a natural manner that includes those keywords. It is not great to just add them anyhow, they need to appear natural in properly constructed sentences.
You also want to make sure that the title of your blog post is in the description as well. Add it in, in a natural way for best results.
Pinterest also uses hashtags and this is great because you can just add the exact keywords that you want to appear for in form of a hashtag. So, after you write your description, include 2 or 3 hashtags. Don’t add so many lest you appear spammy.
Hashtags work the same way as they would on Twitter or Instagram. So be smart and include the exact keywords you want to rank for.
It is important to note that even though your pin might contain the right keywords, it will not receive many clicks if it is of low quality visually.
I have had a number of what I will call “ugly pins” and these did not do well at all. For example, I had this pin and I realized by the number of clicks it got that it was not good visually. My guess would be that it’s dark and not very appealing. The title on the pin is also sort of vague. For the same post, I made another pin which did fairly well and I am sure you can tell the difference. You can check it out here.
I have been experimenting with different types of pin designs and I have come to learn a few tips and trips of what a click-worthy pin looks. One of my pins got 140 clicks and 25 saves in 1 day. You can check it out here The key is to make it bright visually appealing and easy-to-read text on the pin.
One other method I have used is my pinning strategy. I read that Pinterest in 2020 is emphasizing on fresh pins (new pins). I have stuck to this method by creating 3 fresh pins every day and posting them to relevant boards every 2 to 3 hours. I tried posting old pins that had gotten a lot of clicks after some days and they got very low impressions and no clicks at all. I am yet to try reposting again next month to see what happens.
I post the pins to my personal boards. I currently only belong to 3 group boards and I have one of my own about personal development which you are welcome to join here. I currently have 18 boards and I will be adding some more slowly.
I have not scheduled any pins with tailwind even though I do have the account. I have heard many good things about it and I have tried using the tailwind tribes which are more like group boards but on tailwind. So far, in the last 2 weeks, I have shared 9 pins and received a total of 29 re-shares. This has helped my account to grow as well. You can join Tailwind for free here
So this is the strategy that I have been using that has grown my Pinterest account and gotten me link clicks. Try it and let me know how it works for you! I would love to hear what other strategies you are using so leave a comment below.